How To Research A Company Knowing how to research a company to prepare for a job interview is a no-brainer, right? It may shock you to know that not all candidates take the time to research the companies they hope to work for. What’s not shocking is that failing to do so can cost even a great candidate a job offer. Thankfully, learning how to research a company doesn’t have to be difficult or time-consuming. Particularly if you know exactly where to look for the most vital information. Table of Contents Why is researching a company a good idea? What should you learn about the company BEFORE the interview?