Northwestern’s word mark uses the Trajan typeface for “Northwestern” and Stone Sans for “College.” 

Outside of the word mark, the preferred font for college publications is Avenir Next, which is our Stand Out brand font. Using that font consistently, in either Regular or Bold versions, helps to mark our communications as being part of the Northwestern family and presents a cohesive representation of the college that strengthens our brand. If you would like to download Avenir Next, please contact the marketing & communications office.

A serif font, Constantia, is approved for usage in Northwestern communications in collaboration with Avenir Next.