Logo with name

There will be occasions when Northwestern’s graphic identity needs to be presented in a more limited space—for example, the narrow width of a vertical banner, or the square, predetermined space for a college’s logo on a search engine website. In those situations, Northwestern’s strongly horizontal word mark would need to be reduced substantially to fit, giving it less impact due to its small size. The logo by itself, however, while it would better fit the dimensions of the space, doesn't include the college’s name. For that reason, a variation of the logo has been created that includes Northwestern’s graphic identity and name.

Guidelines

The same guidelines apply to the vertically oriented—or “stacked”—logo-with-name as apply to all other versions of the logo and word mark.

Stacked logo downloads

The type of logo file you download will depend on how you intend to use the image.

PNG files
Choose a PNG file if you will be using the logo in Word or on a website page. Its transparent background also makes it a good choice for PowerPoint presentations. Because the resolution of a PNG file is fixed, it can’t be enlarged beyond its original size or it will appear blurry.

  Download color
  Download black
  Download white (reversed)

EPS files
EPS files can be resized as large or as small as necessary without losing quality. EPS files are typically not supported outside of professional graphic design software such as Photoshop, Illustrator and InDesign. Choose this file type for professionally designed publications and to imprint or engrave the logo on items like T-shirts, pens and mugs.

  Download color
  Download black
  Download white (reversed)

PDF files
Another option when working with a printer or vender is a PDF file. PDFs are high-resolution and cross-platform. Designers can extract the logo from a PDF file using Illustrator.

Download color
Download black

Vertically oriented logo

Guidelines

Stacked logo downloads