![](https://assets.nwciowa.edu/mynwc/vertical-logo.png)
There will be occasions when Northwestern’s graphic identity needs to be presented in a more limited space—for example, the narrow width of a vertical banner, or the square, predetermined space for a college’s logo on a search engine website. In those situations, Northwestern’s strongly horizontal word mark would need to be reduced substantially to fit, giving it less impact due to its small size. The logo by itself, however, while it would better fit the dimensions of the space, doesn't include the college’s name. For that reason, a variation of the logo has been created that includes Northwestern’s graphic identity
and name.