Visual Style Guide

Introduction

An organization’s visual identity—what the public sees in print, on the Web and in other applications—plays a vital role in shaping its reputation and image. By developing and adhering to a set of graphic standards, we at Northwestern can:

  • Increase the public’s awareness of NWC
  • Present a consistent, easily recognizable image to the college’s many audiences
  • Positively affect attitudes and opinions about Northwestern’s quality
  • Communicate order and unity, rather than division and confusion


The Visual Style Guide provides guidelines for the use of Northwestern’s word mark and logo. If you have questions or need assistance, contact Duane Beeson, director of marketing and communications, at ext. 7116.

From the president

President Gregory E. ChristyThere are many things that contribute to Northwestern’s positive reputation: an education that integrates faith with learning; accolades from U.S. News and other publications; faculty recognized for their commitment to teaching; a campus known for its sense of community.

Just as important is the face we present to our many constituencies. Whether a prospective student or a longtime donor, people form impressions based on what they see. They’re also bombarded with thousands of messages a day. That’s why it’s vital our communications—whether print or electronic—be of the highest quality and as cohesive as possible.

Northwestern’s Visual Style Guide was established to give the college a clear and consistent voice. I ask everyone to ensure its success through adherence to these standards. By doing so, we will contribute to Northwestern’s reputation as a place of excellence.


Greg Christy
President