An organization’s visual identity—what the public sees in print, on the Web and in other applications—plays a vital role in shaping its reputation and image. By developing and adhering to a set of graphic standards, we at Northwestern can:

• Increase the public’s awareness of NWC
• Present a consistent, easily recognizable image to the college’s many audiences
• Positively affect attitudes and opinions about Northwestern’s quality
• Communicate order and unity, rather than division and confusion

The Visual Style Guide provides guidelines for the use of Northwestern’s word mark and logo. If you have questions or need assistance, contact Duane Beeson, director of marketing and communications, at ext. 7116.