There are many things that contribute to Northwestern’s positive reputation: an education that integrates faith with learning; accolades from U.S. News and other publications; faculty recognized for their commitment to teaching; a campus known for its sense of community.

Just as important is the face we present to our many constituencies. Whether a prospective student or a longtime donor, people form impressions based on what they see. They’re also bombarded with thousands of messages a day. That’s why it’s vital our communications—whether print or electronic—be of the highest quality and as cohesive as possible.

Northwestern’s Visual Style Guide was established to give the college a clear and consistent voice. I ask everyone to ensure its success through adherence to these standards. By doing so, we will contribute to Northwestern’s reputation as a place of excellence.


Greg Christy
President